PPT 2024: Personalizing Persuasive Technologies Workshop 2024 |
Submission link | https://easychair.org/conferences/?conf=ppt2024 |
There is compelling research that suggests that persuasive technologies are more effective in achieving a change in attitude or behaviour when they are personalized to individuals or groups of similar people. The area of personalizing persuasive technologies (PPT) has seen significant growth in the last decade. Several approaches have been adopted to personalize persuasive technologies. For example, demographic factors such as personality traits such as personality type, gamer type, culture, age, and gender have been used. These factors have been applied in various domains such as e-commerce, fitness, and health.
In spite of these advances, there is still further work required to progress and enhance the field of PPT. For example, there is still a lack of AI-based personalization and the long-term impacts of PPT is unknown. There are calls for more dynamic and data-driven approaches to PPT which take advantage of machine learning and AI. In addition, there are no standard ethical frameworks for personalizing persuasive technologies. Furthermore, how to make personalized persuasive technologies trustworthy is still under researched. This workshop will provide a platform where people in industry and academia interested or experienced in the domain of PPT can engage in open discussions around these topics while networking and deliberating on ways to move research in the area forward.
The Personalizing Persuasive Technologies workshop has been held successfully seven times in the past in conjunction with the International Conference on Persuasive Technologies. The first edition [17] was held in 2016 in Salzburg, Austria as a full day workshop. It attracted over 30 participants and sixteen paper presentations. Subsequent editions [18], [19], [20], [21], have seen varying number of participants and presentations. The workshops have seen a good number of peer-reviewed publications in a broad range of topic areas such as eHealth, eCommerce, eLearning, Mobility, Social Network, Personalized Games and Gamification [17], [18], [22]. Various application areas of PT were discussed in these domains such as methods, theories, systems, and domains [19]–[22]. These workshops were great opportunities for networking and discussions on pertinent topics in the area. The previous workshops also resulted in archived proceedings published with CEUR publishing which have had a significant number of citations.
The 2024 full day virtual workshop seeks to expand on the achievements of the previous workshops by advancing research in PPT and addressing outstanding challenges identified in previous workshops while identifying new ones. The topics of interest include but not limited to the following:
- Frameworks and models for developing personalized persuasive technology.
- Objective and subjective approaches to personalizing persuasive technologies.
- Methods and Metrics for evaluating the effectiveness of personalized persuasive technology.
- Long-term evaluation and evidence of the long-term effect of personalized persuasive technology.
- Methods for large-scale computational personalization.
- Systematically investigating and highlighting the difference between adaptivity and adoptivity.
- Systematically investigating and highlighting the difference between system controlled personalization and user-controlled personalization.
- The relationships between individual characteristics and effectiveness of various persuasive technology features.
- How to balance the cost and benefit of personalizing persuasive technology. – How to develop ethical and privacy-sensitive personalized persuasive technology.
- What do we personalize (for example, do we personalize the persuasive strategies, approaches, or end goals)?
- How do we personalize (e.g., subjective and objective personalization methods)?
- Who do we personalize for (e.g., personality, gender, age, persuadability, player types, emotional states, contextual/situational variables)?
- Challenges and limitations of implementing personalized persuasive technology and possible solutions.
- Case studies and examples of personalized persuasive technologies.
- Success and failure stories concerning personalized persuasive technology.
- Ethical and trustworthy personalization.
- AI-based approaches to personalization.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Position papers (2–4 pages)
- Work-in-progress papers (4–7 pages)
- Full research papers (6-14 pages)
Committees
Program Committee
- TBA
Organizing committee
- Ifeoma Adaji
- Kiemute Oyibo
- Rita Orji
- Jaap Ham
- Alaa Alstaity
Contact
All questions about submissions should be emailed to ifeomaadaji@gmail.com