Keyword:purchase intention

Publications
A Multidimensional Framework for Understanding E-Commerce Live Streaming’ s Effect on Purchase Intention Yang Gu, Singha Chaveesuk, Wornchanok Chaiyasoonthorn and Manoj Chatpibal EasyChair Preprint 13394
Graphic or Short Video Recommendation? the Effect Mechanism of Recommendation Type on Consumers' Purchase Intention——Take Xiaohongshu as an Example Min Qin, Shanshan Qiu, Yu Zhao, Wei Zhu and Shuqin Li EasyChair Preprint 9999