Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

EasyChair Preprint 9367, version history

VersionDatePagesVersion notes
1
November 25, 2022
16
2
December 4, 2022
16

The previous version included some errors in the affiliations and in the references.

3
December 12, 2022
16

The Workshop's editor asked us to fix some issues in the paper (capitalize all major words in titles)

Keyphrases: Chatbots, Consumer brand engagement, Gamification, hedonic value, utilitarian value

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
@booklet{EasyChair:9367,
  author    = {Susana C. Silva and Roberta De Cicco and Maria Levi and Maik Hammerschmidt},
  title     = {Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement},
  howpublished = {EasyChair Preprint 9367},
  year      = {EasyChair, 2022}}