Applying Quality Engineering Methodology to the Study of Kansei Design for Backpacks

EasyChair Preprint 10121

Abstract

This study combines quality engineering and kansei design with the aim of improving the quality and consumer satisfaction of backpack products. By analyzing the kansei design and quality control of backpacks, the study examines the impact of kansei design on product quality and user experience. Appearance design is particularly important in the sensory design of backpacks. The study designs three stages starting from consumers' emotional needs, using the Miryoku Engineering model, Kano model, and Fuzzy Analytic Hierarchy Process to analyze the attractiveness factors, value demands, and weight elements of backpack kansei design. The results of the study can help decision-makers find the most suitable direction for backpack kansei design, improve product quality and consumer satisfaction, and further enhance product value.

Keyphrases: Fuzzy Analytic Hierarchy Process, Kano model, Kansei Design, Miryoku Engineering, backpack

@booklet{EasyChair:10121,
  author    = {Shu-Fen Yang and Nai-Ren Guo and Chia-Hui Huang},
  title     = {Applying Quality Engineering Methodology to the Study of Kansei Design for Backpacks},
  howpublished = {EasyChair Preprint 10121},
  year      = {EasyChair, 2023}}