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Author
:
Zhan Ye Ong
Publications
Driving Factors Towards Live-Stream Shopping in Malaysia
Li Qing Chan
,
Yi Ming Kong
,
Zhan Ye Ong
,
Jia Xing Toh
,
Yang Hui Von
,
Voon Hsien Lee
,
Xiu Ming Loh
and
Garry Wei-Han Tan
EasyChair Preprint 5726
Keyphrases
Live-Stream Shopping
,
online commerce
,
Source Credibility Theory
,
Uses and Gratifications Theory
.
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