Collaborative Innovation and Its Actors at the Time of Banking Digitalization: Comparative Analysis Between National and International Practice

EasyChair Preprint 7977

Abstract

In recent years, banks face continuous changes in their business model, including the digitalization of their services, which has given rise to another digital opportunity, collaborative innovation, which is defined as the participation of several internal and external players, to create a common innovative project. Banks are increasingly using collaborative innovation to create an innovative business model based on external-internal partnership approaches to better understand and meet customer needs. This collaborative innovation contains several participatory platforms; we will have detailed them during the treatment of our article, also dealing with their relationship in the development of the banking sector. Our study aims to address the concept of collaborative innovation, based on a review of the literature to understand the opportunities for collaborative innovation and compare the points of view of each author, which leads us to identify the participatory innovation platforms and the contribution of internal and external collaborators to innovation. Our analysis method will be based on a benchmarking between national and international practices in order to know the most adoptable market for collaborative innovation

Keyphrases: collaborative innovation, external actors, internal actors, participative platforms

@booklet{EasyChair:7977,
  author    = {Abdelouahid Kouchih and Doha Lyoussi},
  title     = {Collaborative Innovation and Its Actors at the Time of Banking Digitalization: Comparative Analysis Between National and International Practice},
  howpublished = {EasyChair Preprint 7977},
  year      = {EasyChair, 2022}}