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Digital Ads: Role of Brand Awareness Through Digital Media and Ads

EasyChair Preprint no. 7566

8 pagesDate: March 14, 2022


From this paper we can understand the role of digital platform ads towards the brand awareness. Brand awareness was initial step to connect the customer to the brand. In technology world the digital platforms involve in this process and influence the customer to recognize and recall the brand in their mind. Most of the organization use social media platforms to build to brand awareness because it builds the familiarity and attract the greater level of customer with cost-effective. The review paper included that the list of literature related to digital ads and brand awareness and concluded with role of brand awareness through digital advertising and media.

Keyphrases: brand awareness, Digital ads, digital media, social media

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {V Vinayagalakshmi},
  title = {Digital Ads: Role of Brand Awareness Through Digital Media and Ads},
  howpublished = {EasyChair Preprint no. 7566},

  year = {EasyChair, 2022}}
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