Service Quality Management of Chao Phraya Express Boat to Impress International Tourists in Thailand.

EasyChair Preprint 14510

Abstract

This study is quantitative and aims to: (1) study the demographic factors of inter-national tourists on using the Chao Phraya express boat; (2) analyze the opinions of international tourists on the quality services of the Chao Phraya express boat; and (3) compare the demographical factors available to the service quality man-agement of the Chao Phraya express boat. The sample group is made up of four hundred international tourists who travel by the Chao Phraya express boat, using the questionnaire to collect data. The data were analyzed by means and standard deviations. The research discovers that the majority of the sample is female, aged during generation Y with undergraduate education, working as a private employ-ee, and traveling from the European continent. The service quality of the Chao Phraya express boat found there was less empathy for service on the excursion boat. The comparison of demographic factors to service quality management shows that different tourist demographics influence the quality of service in dif-ferent approaches.

Keyphrases: Quality, management, service

@booklet{EasyChair:14510,
  author    = {Waris Mudpongtua and Sumalee Nunthasiriphon},
  title     = {Service Quality Management of Chao Phraya Express Boat to Impress International Tourists in Thailand.},
  howpublished = {EasyChair Preprint 14510},
  year      = {EasyChair, 2024}}