Download PDFOpen PDF in browserCurrent versionThe Impact of Competitive Strategy on Big Data Analytics Adoption: An Information Processing PerspectiveEasyChair Preprint 2563, version 214 pages•Date: February 14, 2020AbstractRecent advancements in big data analytics have invoked tremendous attention from both academics and industries. Many researchers refer that the adoption and application of big data analytics could lead to performance impact to organizations, and therefore further affect organizational adoption intention of this technology. However, few researchers study the association between business strategy and big data analytics adoption, and empirical documents in this regard are also scant in the literature. In this study, empirical data from enterprises were collected and analyzed to assess the impact of business strategy on big data analytics adoption. The results supported our hypotheses and the implications are elaborated. Keyphrases: Big Data Analytics, business stratgy, information processing view, technology adoption
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