Enhancing Salesforce Capabilities: AI-Powered Personalization for Superior Customer Interaction

EasyChair Preprint 14636

Abstract

In the competitive landscape of customer relationship management (CRM), Salesforce has emerged as a leading platform for managing customer interactions, driving sales, and fostering loyalty. However, as customer expectations continue to evolve, the need for more personalized and responsive engagement strategies has become critical. This paper explores the integration of Artificial Intelligence (AI) into Salesforce to enhance its capabilities in delivering superior customer interactions. By leveraging AI-powered personalization, Salesforce can analyze vast amounts of customer data to generate insights that enable more targeted and relevant communication, predictive modeling for customer behavior, and automated decision-making processes. The study highlights the impact of AI-driven personalization on improving customer satisfaction, retention, and lifetime value. Through case studies and practical applications, the paper demonstrates how organizations can utilize AI within Salesforce to create more meaningful and effective customer relationships, ultimately driving business growth and competitive advantage.

Keyphrases: AI-driven Personalization, Artificial Intelligence (AI), Customer Relationship Management (CRM), Salesforce, Salesforce Capabilities

@booklet{EasyChair:14636,
  author    = {Adeoye Ibrahim},
  title     = {Enhancing Salesforce Capabilities: AI-Powered Personalization for Superior Customer Interaction},
  howpublished = {EasyChair Preprint 14636},
  year      = {EasyChair, 2024}}